“Parx and I worked cheek by jowl on many projects and on many trips to India while I was running the Datsun account in TBWA worldwide 

Parx is a not only a great talent but one of the nicest men in the business. His cupboard-full of awards speak more to his creativity than anything I can say. Hiring Parx means hiring the kind of talent which is hard to find.

Like most major accounts, working with Nissan was a bit of a slalom, yet Parx always faced each challenge with professionalism. His thinking is spot-on and his ideas fresh.

As a leader of creatives he leads by example and is patient yet firm and can translate client wants into client needs without making teams feel they are being put upon. ”

— ALASDHAIR MACGREGOR HASTIE | Betc

“The first time I met Parx was when he came for an interview at Fallon Singapore. 

Fresh off the boat, he came looking for a job. What struck me about him then was an intense passion for ideas, a ferocious desire to succeed, a risk taker and a deep thinker.

Those were the values I looked for when hiring for a start up.

And Parx was all of that and more.

As a leader, he's certainly not the shouty shouty type. He takes people through a journey of his thoughts and but yet isn't closed to opinions nor too egocentric to change his own.

He also has a point of view about our industry, that we are not moving at the speed of our consumers. So he's not afraid to try new things, constantly be in Beta mode and to embrace new technology and skillsets to gaze beyond our own navel.

In this new collaborative age, those are the values I look for. And you can see that same glint in the eye when you talk about what possibilities the future holds. We need more people like Parx to look explore the unknown than to look back and reflect on past glories.”

—  CALVIN SOH |  One Kind Ideas

“Everyone calls themselves 'integrated' these days but very few creatives truly are. Parixit in my opinion, is superbly digital but without losing heart, intuition and the emotional brand-building power of what is fantastic about mainstream advertising.

He is creatively disruptive and courageous with an 'always churning' mindset. The best stuff often doesn't happen on schedule between nine and five; and I don't know anyone else who loves this crazy business or breathes it 24/7 as much as Parixit. He is keenly strategic, purposeful and has extraordinary leadership skills. Evident when you look at the talent he has spotted, mentored and shaped. He has an objective, big picture overview but I have also seen him get granular and hands on when needed. All that said, his biggest skill is people. The ability to collaborate and not just work with, but to get the best out of people, both within the agency and with clients, is what sets him apart. A quality that in my view, plays a critical role in defining the culture of an organisation and the kind of work it does.

Parixit is young enough to dream greatly and old enough to have a realist's head for business. He would be a game changing hire for any organization.”

— JUHI KALIA | Head, Creative Shop Facebook

"Always be bigger than your problems", he told me with that trademark zen calmness, one morning, as I raged about life handing me an unfair share of real estate brochures. 

Over time, I learnt about the other tenets of Parxian philosophy: 
There is such a thing as a 48 hour day.

There are two types of people - owls and larks, both must be in office by 10 am.

The door to the CCO's cabin is always open, irrespective of alien invasions, ebola epidemics or public holidays. Just come with an idea, any idea, and he promises to lose sleep over it with you, if it's good. If it's not, he still loses sleep. 

Cigarette and coffee count as a wholesome diet (The man is never sick. Not even sniffles).

There will be no hand holding, no baby steps, not even for interns. You will learn to swim in the ocean, circled by sharks, while he watches from afar like an attentive coastguard watching over surfers. When you eventually find yourself in a pool, you'll be Michael Phelps. 

A fish can climb a tree if it tries hard enough.

A good idea is no good, if you're a bad lawyer. (Parx can convince anyone, from a bell boy to a company CEO, that Santa Claus exists, if he wishes to. And that, with the help of pure logic. So yes, of course your campaign is in safe hands.)

This is a meritocracy. Everyone gets to chew on the meaty brief. And if the intern comes up with the best idea, nothing like it. 

Believe in creativity with a conscience. Let your work impact the environment and the lives of people positively.

If you have a passion besides advertising, finish work fast and go for that jam session. 

And finally, never be afraid to experiment. 

There is of course so much more. But the most amazing thing about Parx really is how easily he sticks to his promise of nurturing an equal thought shop, where designation and seniority don't have the final say. Only good work does.”

— AHANA CHAUDHURI | Creative Group Head, TBWA\