My daughter Zoya. 

Defining the worldview of a brand.

Creative platforms that can run for decades.

Ideas that make me want to spend time with.

Creatives who know the idea came to them and they didn’t come up with it.

Creative Directors who have a vision for every brief.

Strategists who believe in being helpful.

Account executives whom I can have a beer with.

Teams that forget whose idea it is and jump in just to make it happen.

Agencies that make everything only about the work.

CEOs who look at the CCO as their partner in business.

Global Creative Chiefs who lead with their heart.

Luke Sullivan for writing Hey Whipple Squeeze This.

Rob Ford for starting FWA. 

Clients who don’t want to know the wardrobe of the cast.

Night shift security guards with a sense of humour.

To meditate.

To dance.

To invent.