I have been fortunate to learn from the best in the industry and in the process been part of a body of work that includes creating India’s first women’s self-defence device, putting twelve thousand first aiders on a tab on mobile, building the world’s first social media answering machine, letting people play golf only with their mind, challenging the internet to keep a man in his underwear for twenty four hours, turning Snapchat into a helpline, turning skinny alleys into cricket pitches, making cars b-boy and play tag, creating a hoax organisation to help people with their home loans, turning bread into a philosopher, building the world’s first eye language and recently, publishing a print tool kit that helps parents turn into counsellors. My work has taken me from Bombay to Singapore to Dubai to Singapore and back to Bombay. I wake thankful every day and go to bed wide eyed with all the things possible today in advertising.
Experience
Managing Partner – Creative
TBWA\ INDIA
2016
Chief Creative Officer
TBWA\ INDIA
2013
Highlights:
The Most Awarded Indian Agency at Cannes 2018
Won Grand Prix at Cannes 2018
25thMost Awarded Campaign according to Warc100.
Won Grand Prix at Spikes Asia 2019
Worked on Apple’s first long form content for India.
One of only two Indian agencies to have work featured on Mashable.
First Agency in India to create a tech product in-house.
Won Country Agency of the Year at Spikes 2018
Helped the Agency win Bronze at Agency Of The Year Awards 2017
Spearheaded the launch of Design lab as part of the agency offering
Helped start the consulting practice at the agency.
Instilled maker culture.
Nurtured young talent to win young creatives’ contests repeatedly
Mentored Female Talent to be under the spotlight
Speaker at Cannes Lions 2019
Won pitches that include Tic Tac, Kinder Joy, HP, Modern Foods, Fonterra Dairy, JSW Paints, Cigna Health Insurance, Cipla Healthcare amongst many others.
Creative Director
JWT, SINGAPORE
2011- 2013
Highlights:
Played a key role in integrating JWT & XM by establishing JWT as an innovation hub in the JWT network.
Won Digital Agency of the Year and Best Of Show at CCA, Singapore.
Won Gold in most international shows in Mobile category. A first for the agency.
Mentored Young talent to win Young Spikes Trophy
Brands: HSBC, J&J, Bayer, Sunsilk, Lux, Pizza Hut
Creative Director
Y&R, DUBAI
2009 to 2010
Highlights:
Helped the agency win Agency Of The Year at Dubai Lynx
Won Design Grand Prix at Dubai Lynx
Became the first copywriter in West Asia to win three Cannes Lions in the same year.
Cracked the football World Cup spot for Sony that run in over 40 countries.
Brands: Sony, Harvey Nichols, Land Rover, Virgin
Awards
Grand Prix For Good 2018 Cannes Lions
Grand Prix Print and Publishing 2019 Spikes Asia
Grand Prix Design 2011 Dubai Lynx
Grand Prix Mobile 2012 Ad Stars
Black Elephant (Best Of Show) 2018 Kyoorius, India
Black Elephant (Best Of Show) 2018 Kyoorius, India
Gold Elephant (Best Of Show For Good) 2018 Kyoorius, India
Black Elephant (Best Of Show) 2015 Kyoorius, India
Best Of Show Mobile 2012 Creative Circle, Singapore
Gold Design 2018 One Show
Gold Health 2018 CLIO
Gold Design 2019 Adfest
Gold Promotion 2018 Ad Stars
Gold Healthcare 2018 Spikes Asia
Gold Print and Publishing 2018 Spikes Asia
Gold 2018 Product Innovation NYF Global Awards
Gold 2018 Effies
Gold 2018 Effies
Gold Digital 2012 Ad Stars
Gold Direct 2013 Adfest
Gold Mobile 2013 CLIO
Gold Direct 2013 CLIO
Gold Design 2011 Dubai Lynx
Gold 2006 Effies
Blue Elephant Direct 2016 Kyoorius, India
Blue Elephant Digital 2016 Kyoorius, India
Blue Elephant Design 2015 Kyoorius, India
Blue Elephant Direct 2015 Kyoorius, India
Blue Elephant Design 2014 Kyoorius, India
Silver Design 2018 Cannes Lions
Silver Design 2018 One Show
Silver Design 2018 LIA
Silver Medical 2018 LIA
Silver Print 2018 CLIO
Silver Design 2018 Ad Stars
Silver Direct 2019 Adfest
Silver Design 2018 Spikes Asia
Silver Design 2018 Spikes Asia
Silver Design 2018 Spikes Asia
Silver Healthcare 2018 Spikes Asia
Silver Healthcare 2018 Spikes Asia
Silver 2016 Effies
Silver 2016 Effies
Silver 2013 Effies
Silver Mobile 2012 Ad Stars
Silver Mobile 2012 Spikes Asia
Silver Direct 2012 Spikes Asia
Silver Design 2011 Spikes Asia
Silver Design 2011 One Show
Silver Design 2011 Adfest
Silver Design 2011 Cannes Lions
Silver Print 2011 Mena Cristal
Silver Outdoor 2011 Mena Cristal
Silver Press 2010 New York Festivals
Silver Outdoor 2009 Spikes Asia
Silver Press 2009 Spikes Asia
Silver Press 2008 Spikes Asia
Bronze Print& Publishing 2019 Cannes Lions
Bronze Design 2018 Cannes Lions
Bronze Health 2019 Cannes Lions
Bronze Health 2018 Cannes Lions
Bronze 2017 ADC
Bronze 2018 ADC
Bronze 2018 ADC
Bronze Design 2018 Spikes Asia
Bronze Direct 2018 Spikes Asia
Bronze Healthcare 2018 Spikes Asia
BronzeDesign 2013 Cannes Lions
Bronze Outdoor 2010 Cannes Lions
Bronze Print 2010 Cannes Lions
Bronze Print Craft 2010 Cannes Lions
Bronze 2017 Effies
Bronze Outdoor 2014 Cannes Lions
Bronze Outdoor 2014 Spikes Asia
Bronze Design 2014 Spikes Asia
Bronze Mobile 2012 AdStars
Bronze Media 2012 AdStars
Bronze Radio 2012 Spikes Asia
Bronze Radio Craft 2012 Spikes Asia
Bronze Design 2011 AdStars
Bronze 2013 Effies
Bronze 2012 Effies
Bronze Outdoor 2010 CLIO
Bronze Poster 2010 CLIO
Bronze Cyber 2002 CLIO
Over 50 domestic awards at Ad Club Bombay
Over 100 nominations across international award shows
Featured
INDEX, Copenhagen: Award for ideas that improve life
Contagious
Creative Review
Shots
FWA Mobile Of the Day 2011
FWA Mobile Of the Day 2012
Mashable
Archive
Communication Arts
WPPED CREAM
LEE CLOW AWARD
Speaker
Cannes Lions
Indian Institute of Management
Tutor
Award School Singapore